SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.

“Our climate crisis is the paramount challenge facing humanity. SOS is more than a global distress call. SOS will give the world the tools we need to answer that call with meaningful action. The most important part of SOS is how individuals, corporations, and governments respond,” Wall said. “Our climate crisis affects everyone, everywhere, and that’s who SOS is aimed at. Only a global response can conquer our climate crisis. SOS asks all people to Save Our Selves because only we can.”

“Event Merchandising is developing a range of environmentally friendly product’s at concert venues throughout the world. Live Earth will implement a new Green Event Standard that will become the model for carbon neutral concerts and other live events in the future” said Jeremy Goldsmith of Event Merchandising.

“The Climate Crisis will only be stopped by an unprecedented and sustained global movement. We hope to jump-start that movement right here, right now, and take it to a new level on July 7, 2007.” Gore said.